Privacy Policy-Loungeflyusshop

Loungeflyusshop (“we”, “us”, or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (loungeflyusshop.com) or purchase our products (backpacks, wallets, apparel, and accessories). By accessing or using our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal information that you voluntarily provide to us, as well as non-personal information automatically generated through your interaction with our website.

1.1 Personal Information

  • Contact Information: Name, email address (e.g., [email protected] for communications), phone number, and shipping/billing address.
  • Payment Information: Credit/debit card details, PayPal or other payment method information (processed securely through third-party payment gateways; we do not store full payment card data).
  • Account Information: If you create an account, we collect your username, password (encrypted), and purchase history.
  • Other Information: Preferences (e.g., size preferences, style interests), communication opt-ins, and any information you provide in customer service inquiries or feedback.

1.2 Non-Personal Information

  • Technical Data: IP address, browser type, operating system, device information (e.g., smartphone, laptop), and website navigation data (e.g., pages visited, time spent on site, links clicked).
  • Usage Data: Purchase patterns, product views, search queries, and interaction with our marketing materials (e.g., email open rates, click-through rates).
  • Cookies and Tracking Technologies: We use cookies (small text files stored on your device) and similar technologies (e.g., web beacons) to enhance your browsing experience. You can manage cookie preferences through your browser settings, but disabling certain cookies may limit functionality.

2. How We Use Your Information

We use your personal and non-personal information for the following legitimate purposes:

  • Process and Fulfill Orders: Verify your identity, process payments, ship products, send order confirmations, and provide tracking information.
  • Customer Service: Respond to your inquiries, resolve issues, process returns/exchanges, and provide support (as outlined in our Customer Service Policy).
  • Improve Our Services: Analyze usage data to enhance website functionality, optimize product offerings, and personalize your shopping experience (e.g., recommending products based on preferences).
  • Marketing Communications: Send you updates about new arrivals, promotions, and exclusive offers (only if you have opted in). You can unsubscribe from marketing emails at any time via the “unsubscribe” link in our messages.
  • Security and Fraud Prevention: Protect our website and users from unauthorized access, fraud, or misuse of information.
  • Legal Compliance: Fulfill legal obligations, such as tax reporting, and respond to lawful requests from government authorities.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes without your explicit consent. We may share your information in the following limited circumstances:

  • Third-Party Service Providers: Trusted partners who assist us in operating our business, such as payment processors (e.g., Stripe, PayPal), shipping carriers (e.g., USPS, UPS), email marketing platforms, and website analytics tools. These providers are contractually obligated to protect your information and only use it to perform services on our behalf.
  • Legal Requirements: If required by law, court order, or government regulation, or to protect our rights, property, or safety, or the rights, property, or safety of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the acquiring entity (we will notify you of any such transfer via email or website notice).
  • With Your Consent: For any other purpose explicitly disclosed at the time you provide your information.

4. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction:

  • Encryption of data transmitted between your device and our website (via SSL/TLS protocols).
  • Secure storage of sensitive information (e.g., encrypted passwords, tokenized payment data).
  • Regular security audits and updates to our website and systems.
  • Restricted access to personal information by authorized personnel only.

While we strive to protect your data, no security measure is 100% foolproof. You acknowledge that there is a risk of unauthorized access to your information, and we are not liable for any damages resulting from such access.

5. Your Privacy Rights

Depending on your jurisdiction (e.g., EU/EEA, California), you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Erasure: Request deletion of your personal information (subject to legal obligations).
  • Restriction of Use: Request that we limit the processing of your information.
  • Data Portability: Request a copy of your information in a structured, machine-readable format.
  • Opt-Out: Unsubscribe from marketing communications or withdraw consent for certain data uses.

To exercise these rights, please contact us at [email protected] with your full name, email address, and details of your request. We will respond within 30 days of receiving your inquiry.

6. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13 without parental consent, we will promptly delete such information. Parents or guardians may contact us at [email protected] if they believe their child has provided personal information.

7. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, payment gateways). This Privacy Policy does not apply to third-party sites, and we are not responsible for their privacy practices. We recommend reviewing the privacy policies of any third-party sites you visit.

8. Retention of Information

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. For example:

  • Order information is retained for 7 years for tax and legal purposes.
  • Account information is retained until you request deletion or your account is inactive for 2 years.
  • Marketing data is retained until you opt out of communications.

After retention periods expire, we securely delete or anonymize your information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any updates will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically. Your continued use of our website or services after the updated policy is posted constitutes your acceptance of the changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at: